5 Things That Prove This Ain’t Your Grandma’s Buick

Buick’s latest ad campaign centers around people not recognizing a Buick in the parking lot, on the street, or even in their own driveway. If you had taken off the branding and told me that the Regal I was in the other day was the next generation of the second-hand vehicle I drove too often in college, I probably would have called you a liar.

Gone are the days of pack-in-the-entire-family bench seating and spacious boat-like interior. The newest line from Buick is, dare I say, sporty? Okay, maybe family-friendly-sporty. But still, it’s come a long way, baby.

1.)  Exterior – Instead of looking like the whale shark of the industry, Buick’s 2015 Regal design features bold lines reminiscent of the 2012 Hyundai Genesis and the 2015 Ford Taurus. Markedly sportier than previous models, laying eyes on the new look in person makes you realize how true-to-real-life the commercials are.

2.)  Seating – The Regal’s sporty enveloping seats are nothing like the flat style seating that was common even through 1990s models. Sitting in the Regal feels more like sitting in an Infiniti Q60 than anything commonly found in front of a Bingo hall.

3.)  Trunk Space – While it’s still big enough to fit Grandma’s mobility scooter, the tail end of the Lacrosse and Regal don’t invoke memories of your last evening out on the Long Island Sound. All joking aside, there is plenty of space to store six months worth of clothing and accessories while going back and forth from Michigan to Florida. Road trip anyone?

4.)  Wi-Fi Technology – New wi-fi technology, built into Buick models allows youth use your AT&T data plan to use wi-fi on the go. Each vehicle has the ability to use up to seven devices at once on the connection. Additionally, OnStar uses the connection to provide quicker support and better coordinates of the vehicle in the event of an emergency.

5.)  Center Console – Remember the days when the Buick’s center console was little more than a clock and CD player while the arm rest area was a fusion that was able to be pulled down? It wasn’t all that long ago but compared to the new, (dare we say it again) sporty interior of the Regal, that looks is far, far away.

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