The recently spun-off Ram truck line has introduced their newest vehicles designed to give drivers more options than ever when hitting the road- the 1500 EcoDiesel HFE and Rebel.

While the Rebel is designed with the unorthodox truck driver in mind, the 1500 EcoDiesel HFE is purpose built, designed to give truck drivers more miles for their money.

Ram EcoDiesel HFE gets an EPA-certified 29 mpg highway fuel economy rating. EcoDiesel HFE’s city and combined mpgs are 21 and 24, respectively, also highest among all pickups.

“Fuel efficiency is at the top of truck buyers’ priorities, and Ram is the recognized benchmark for the industry,” said Bob Hegbloom, President and CEO – Ram Truck Brand. “Twenty-nine miles per gallon cuts through the clutter. Ram invested in powertrain technologies and those are paying real dividends in the wallets of our customers.”

The fuel economy king features a unique trim package on the popular Ram 1500 Tradesman Quad Cab four-door body, with a 6-ft. 4-in. bed and 20-inch wheels.  The Ram EcoDiesel also is available with a body-colored fascia adopted from the Ram Express model, which gives the Ram EcoDiesel HFE a sporty exterior appearance not offered on other EcoDiesel-powered Ram 1500s. Class-exclusive wheel-to-wheel side steps and a tri-fold tonneau cover offer owners a double-bonus: greater functionality and best-in-class aerodynamics contributing to better fuel efficiency.

“The Ram 1500 EcoDiesel delivers dominant fuel efficiency across five configurations and nine trims,” said Mike Cairns, Director – Ram Truck Engineering. “The Quad Cab is a widely purchased configuration which delivers the best aero benefit of any half-ton truck.”

The starting MSRP for the 1500 EcoDiesel HFE is $31,140 and the trucks are on sale now at local dealerships.

image courtesy of Ram