You love your Chevrolet Silverado but it’s time to trade in. Now you can trade in and trade up with the Silverado Custom, a package that adds luxe for just a little bump in price.

“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”

Based on the double-cab Silverado LS, the Custom package features:

• 20-inch aluminum wheels
• chrome bumpers
• body-colored top cap above the front bumper
• chrome mirror caps and door handles
• four full doors for easier access to the front and rear seats
• 40/20/40 cloth front seat
• tilt steering wheel
• cruise control
• power windows and door locks
• Chevy MyLink with 4G LTE WiFi

Most Silverado Custom customers are expected to choose the available 5.3L EcoTec3 V-8, with 355 horsepower and the best fuel economy of any V-8 pickup, up to 23 mpg EPA estimated highway. Silverado Custom also will be available with the 4.3L EcoTec3 V-6, with the most torque of any standard V-6.

All Silverado EcoTec3 engines are direct descendants of the original Small Block Chevy V-8. They feature advanced technologies such as direct fuel injection, continuously variable valve timing and Active Fuel Management, which enable four-cylinder operation during light-load driving for improved efficiency. These engines also benefit from more than 60 years – and more than 100 million engines’ worth – of continuous improvement.

When equipped with the available 5.3L EcoTec3 V-8 and color-keyed carpeting, both expected to be popular choices, a 2WD Silverado Custom starts at $33,820. A similarly equipped 4×4 starts at $37,800. Dealers can order Silverado Customs starting this month.