How To: Drive a GMC Canyon Without Leaving Your Home
So, your wife isn’t keen on pulling up to your favorite restaurant in a pick-up truck? How will the length and width of the GMC Canyon measure up against the space available in your neighborhood’s on-street parking?
The new online Canyon Experience lets customers virtually “test drive” a Canyon in four lifestyle environments starting from their neighborhood – or anywhere else, using Google Maps and Google Street View technology.
“The Canyon Experience will appeal to the variety of lifestyles and interests of our very diverse audience,” said Kenn Bakowski, Canyon marketing manager. “Customers can learn about the various Canyon attributes that interest them, including capability, safety, the quiet cabin, connectivity and more.
“When they visit the site, customers also can choose different scenarios for their Canyon test drives – city, shore, mountains and rural. They can even ‘park’ a new Canyon close to their home to see how it looks, and share it socially,” Bakowski said. We set out to engage potential Canyon customers in a fun, creative way.”
The Canyon Experience is designed to connect with customers in the early stages of the vehicle-buying process and is compatible with desktop (Internet Explorer 9 or higher), tablet and iOS and Android smartphones.