The entry-level crossover market is getting a new competitor. The Honda is poised to challenge the rocketing sales of the Nissan Rogue, Kia Soul, and Mazda CX-3 with its new 2016 HR-V.

Arriving in dealership showrooms on May 15, the HR-V boasts standard equipment of 17-inch alloy wheels, push-button electric parking brake, rearview camera with guidelines, Pandora® radio and Bluetooth® HandsFreeLink®1 – all for a manufacturer’s suggested retail price (MSRP) starting at $19,115.

In the HR-V, Honda is promoting it’s family-friendly features like a unique center-mounted fuel tank layout that enables the 2nd-Row Magic Seat® to fold completely flat into the floor, creating a more spacious and versatile interior package.

With safety in focus, the HR-V has been designed to achieve top safety ratings: an NCAP five-star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) and a TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS).

Standard safety and driver-assistive features include:

• four-channel anti-lock brakes with Brake Assist and Hill Start Assist
• Vehicle Stability Assist™ 6 electronic stability control system
• Expanded View Driver’s Mirror
• Multi-Angle Rearview Camera7
• dual-stage, multiple-threshold front airbags
• driver and front passenger SmartVent® side airbags
• side-curtain airbags for all outboard seating positions
• Tire Pressure Monitoring System (TPMS)8.

The 2016 Honda HR-V is available in a variety of trim levels including:

The 2016 Honda HR-V is covered by a comprehensive 3-year/36,000-mile new vehicle limited warranty and a 5-year/60,000-mile powertrain limited warranty. Additional benefits of ownership include Honda Roadside Assistance, which provides free 24-hour roadside assistance during the 3-year/36,000-mile new vehicle limited warranty term.

all images courtesy of Honda