Buick Introduces 24 Hour Test Drive
If a traditional road test isn’t enough for you and you’re a professional automotive industry writer who has access to weeks long road tests, Buick has a solution for you- the 24 hours road test.
The 24 Hours of Happiness Test Drive is a daylong test drive experience is a full experience and includes exclusive videos, podcasts, compressed digital images, and even a recipe for an in-car fragrance.
Exclusive online content includes:
- The Buick Road to Happiness – a motivational podcast and short film intended to be listened to on the road.
- The Buick Body Shop – This custom yoga video stars supermodel Bar Refaeli.
- The Buick Atmosphere – created by Irene Neuwirth, is easy to create at home and the recipe is a simple mix of essential oils and will be online. A suggested soundtrack and menu of healthy snacks complements the fragrance.
- The Buick Meditation Map – a podcast and short film by actor and meditation coach, Jeff Kober. For Buick, he created a special guided meditation to be performed before or after the drivea drive. His Buick Meditation Map has been designed to increase awareness, mental clarity and focus, and get participants in what he calls “the drive zone.”
- The Buick Pressure Check – a series of compressed digital images, or GIFs, by Dr. Dot, also known as “massage therapist to the stars.” With the stress of driving in mind, Dr. Dot designed a simple pressure point massage technique intended to be self-administered before , during (while safely stopped) or after the testa drive. The techniques are designed to ease tension in the head, ears, jaw, neck and shoulders.
“We believe this innovative content and dealership experience will connect Buick with a heightened sense of well-being and create additional excitement about the brand,” Duncan Aldred, U.S. vice president, Buick said.
A little much for you? Yeah, we hear you. Luckily participating in the full experience is not a mandatory part of experiencing a full day test drive.
The 24 Hours of Happiness Test Drive content, as well as information on how to participate in a test drive in your area, is available here. Content also can be accessed from the Buick Verano, Regal, LaCrosse, Encore or Enclave using the available OnStar 4G LTE and WiFi hot spot.