Mazda Announces All-New Dealership Design
Mazda North American Operations has unveiled an all-new dealership design they’re calling “Retail Evolution.” Featuring an open concept, the decor makes us of natural raw-material tones of wood and metal to create a more upscale appearance than previous deanship design concepts.
“Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience,” said Jim O’Sullivan, president & CEO, MNAO. “Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve.”
Additional changes from previous showroom designs include an increased use of glass, multiple-device charging stations and access to free WiFi for customers and digital displays with motion imagery.
Retail Evolution will feature three different tiers that are loosely based on the Retail Revolution model, which was introduced 12 years ago.