Following their successful fresh look campaign, Buick is introducing an all-new 2017 LaCrosse.

Taking cues from the automaker’s Avenir concept, the LaCrosse has been shown featuring a new grille design, something Buick is touting as the new face of the brand. The LaCrosse’s new grill is inspired by the 1954 Wildcat II concept and is something all Buick models will adopt by 2018.

“The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same,” said Duncan Aldred, vice president of Buick. “Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models.”

Also revealed as new design feature is the three-color tri-shield insignia set on a wing-shaped element.

The 2017 LaCrosse debuts in November at the Los Angeles Auto Show.