Alongside the unveiling of the first-ever 2017 Crossover Touring 5 (XT5) this week, Cadillac announced the XT5 is only the beginning of the brand’s foray into the luxury crossover market.

“The all-new XT5 not only enters the most popular segment in the worldwide luxury auto market, it is the first of four new crossovers from Cadillac,” said Cadillac President Johan de Nysschen. “It’s pivotal to our ongoing growth, which is why we’ve developed XT5 from the inside out to provide customers more space, more technology, more luxury and more efficiency.”

Looking to compete with Lexus, Jaguar and Infiniti, Cadillac’s crossovers will be badged “XT.” The first Cadillac crossover, the XT5 will be unveiled at the Dubai and Los Angeles auto shows this month with production in the United States and China set to begin in spring 2016.

image courtesy of Cadillac