With the Genesis brand recently officially launched, Hyundai has given a peek into what to expect from the brand’s luxury line-up with new renderings of the G90.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

Exterior design focuses on the Genesis’ hallmark “Athletic Elegance” style with the G90’s radiator grille and headlamps shaped to fit the dynamic nature of the car.

The G90 is the first of six new Genesis models Hyundai will launch by 2020.

The launch of G90 is scheduled for early next month in Korea.