It’s new. It’s improved It’s on sale soon. The all-new 2017 Lincoln Continental made its debut at the North American International Auto Show this week. Here’s what you need to know:

1.)  It’s modern and fresh. The 2017 Continental takes design notes from the current Lincoln line-up with luxurious overtones.

2.)  The safety system is looking out for you and them. The automaker says, “Pre-Collision Assist with Pedestrian Detection uses radar and camera technology to scan the roadway ahead and, if a collision risk with a vehicle or pedestrian is detected, provides a warning to the driver.”

3.)  New technology gives drivers zero excuse not to nail parking. The Continental’s system uses views from cameras mounted in the grille, decklid and 180-degree side mirrors, then seamlessly stitches these snapshots together to create an image in the screen so the driver can see around the car – as if a camera is overhead.

4.)  It greets you with panache. According to the automaker, “As the driver approaches the car with the key, LED signature lighting in the lower front fascia and taillamps subtly engages, while signature lighting in the headlamps awakens in a fluid motion. Lincoln mat lights then brighten the pavement around the front doors, helping show any hazards, while select interior lights warmly illuminate the cabin.”

5.)  There are 30 ways to adjust your seat. The all-new Perfect Position Seats allow the seat to adjust to an individual’s body shape and weight for optimal stretch and comfort. Available features of these seats include massage, heat and cooling; and independent thigh extensions to provide support.

6.)  It’s not small but it is mighty. The Continental boasts Lincoln-exclusive 3.0-liter V6 engine with twin turbochargers that produces a projected 400 horsepower and 400 lb.-ft. of torque.

7.)  Drivers can choose their driving experience. Like what is offered in most luxury models, comfort, normal and sport adapting steering and suspension settings are available to Continental drivers.

8.)  Additional interior features are luxurious as well. Inside the cabin a driver and their guests will find opulent materials include leather seating, leather-wrapped console and instrument panel, unique stitching, genuine wood or aluminum appliqués.

9.)  Don’t worry, it can get even more luxurious. If you want even more luxury from your Continental, three Lincoln Black Label designer themes are available – Chalet, Thoroughbred and Continental-exclusive Rhapsody.

10.)  It’s made in the USA. The all-new Lincoln Continental will be produced at Flat Rock Assembly Plant in Michigan. The Lincoln flagship goes on sale this fall.

image courtesy of Ford Motor Company