You’ve come a long way, baby.

It’s been 30 years since Hyundai first stepped into the U.S. market, introducing the easily forgotten Excel. Since then, the South Korean manufacturer has evolved into the fifth largest automaker in the world.

Now, in its 30th year, Hyundai has launched its new luxury brand, Genesis.

They’re also offering customers additional Hyundai choices including the IONIQ, the first electric-based model line to offer a choice of three electrified powertrains — electric, plug-in hybrid and hybrid — available in a single body type. The car is set to go on sale in 2017.

While the United States invests in its brand, Hyundai is investing in the United States. When Hyundai first entered the U.S. market, all Hyundai vehicles were imported. Today, more than 60 percent of the cars Hyundai sells in the U.S. are made here. Ten years ago, Hyundai expanded its operations to include building cars in the U.S. when it opened the doors of its Hyundai Motor Manufacturing Alabama (HMMA) plant in Montgomery. HMMA builds two of Hyundai’s all-time best-selling models: Sonata and Elantra. In addition, the Santa Fe Sport will be added to the production line at HMMA this summer.