The Volkswagen Beetle is leading the charge as Volkswagen looks to revitalize its profit margins with new models for model year 2017.

#PinkBeetle

Sporting its own unique shade of Fresh Fuchsia Metallic paint, the limited-edition #PinkBeetle will be offered in  limited quantities across the United States.Powered by a 1.8-liter turbocharged and direct-injection TSI engine and a six-speed automatic transmission, #PinkBeetle produces 170 horsepower and 184 pound-feet of torque. The #PinkBeetle is also fitted with 17-inch multi-spoke Linas aluminum-alloy wheels, Bi-Xenon headlights with LED Daytime Running Lights, LED taillamps and LED rear license plate lighting as standard.

On the inside, #PinkBeetle buyers will find a black dashpad with surrounding pink accent and a leather-wrapped multifunction steering wheel with paddle shifters. Pink club cloth seats are reminiscent of the GTI. Standard equipment includes Volkswagen’s MIB II infotainment system, USB and Bluetooth connectivity, a rearview camera, a 3-month trial of SiriusXM® Satellite Radio, heatable front seats, and KESSY® keyless access with push-button start.

Classic Beetle

For model year 2017 (2015 model pictured above), VW is adding new features to the Beetle’s list of standard equipment. The Classic trim features: 17-inch “Circle” aluminum-alloy wheels; a rear spoiler; a leather-wrapped shift knob and handbrake lever; SiriusXM Satellite Radio trial; the Discover Media infotainment system that incorporates a navigation system, Bluetooth and USB connectivity and VW Car-Net App-Connect technology for compatible devices; a multifunction steering wheel with paddle shifters; V-Tex leatherette and checked cloth seating surfaces; comfort front seats with driver’s side lumbar support; and a six-speed automatic transmission. The car is available in six colors—Pure White, Dark Bronze, Deep Black Pearl, Platinum Gray, Bottle Green, and Silk Blue—and has an understated retro look inside and out.

All 1.8T Beetle coupe models receive new, more aggressive front and rear bumpers that mirror the look of the sporty 2.0T R-Line trims. Also, this is the first full year for the Dune trim, which offers a rugged addition to the rest of the Beetle lineup, and draws its inspiration from classic Baja Bugs.

Beetle Convertible 

All Beetle Convertibles get revised front and rear bumper styling, mirroring the R-Line for model year 2017. Like the Beetle coupe, the 2017 Beetle Convertible 1.8T gets a revised exterior, featuring more aggressive front and rear bumper designs. The Beetle Convertible will also add three new models for 2017: #PinkBeetle Convertible, Classic Convertible, and Dune Convertible.

Like its hardtop counterpart, the #PinkBeetle Convertible will be a limited-edition model, using the 170-hp 1.8-liter TSI engine and a six-speed automatic transmission. The Convertible mirrors the specifications of the coupe, except that it is fitted with 18-inch five-spoke Twister design aluminum-alloy wheels.  The Beetle Classic Convertible also features the same, stylish design as the coupe, and its extensive list of standard equipment.

In both hardtop and softtop versions, the Beetle Dune has a bolder appearance in the Beetle range, thanks to the fitment of new front and rear fascias and pronounced black wheelarch extensions that flow into the bumpers. The Dune features a raised ride height and stronger stance. The 2017 Beetle Dune Convertible will be available in three exterior colors: Sandstorm Yellow, Pure White, and Deep Black Pearl.