Tag Archives: Korean car companies

Breathing New Life Into Luxury

What is vehicle luxury? In the 50s it was air conditioning in your Imperial. Is the early-2000s version the flappy paddle gearbox? Two Korean car companies want to change what you consider luxury to be. Kia has leapt into the luxury car market with last year’s Cadenza and this year’s K900. They promise to “breathe new life into luxury” and

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