Tag Archives: service

Volvo Announces Mass Marketing Change

What’s the future of automobile marketing? Volvo has an idea… and it’s completely different than what’s out there now. As part of Volvo’s new car-selling strategy, theĀ “Volvo Way to Market”, will focus on four areas: marketing tools, digital leadership, dealerships and service. “The car industry is one of the most conservative, least evolutionary marketing clusters in global business,” said Alain

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