When we got into the Lexus NX last fall, it was obvious that the manufacturer had taken the task of creating a technology heavy, not-compact feeling crossover seriously. Now, a new marketing campaign aims to show off those attributes and more. The vehicle’s new campaign features the NX’s more playful side showcasing the vehicle’s lack of typical SUV styling. “Lexus
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You’ve heard of a purpose built truck. Now there’s a purpose built song. Country music star Miranda Lambert has joined forces with Ram Truck to launch a new campaign complete with a custom “Roots and Wings” song Lambert wrote exclusively for the campaign. “Ram has become the fastest growing truck brand by challenging the status quo, and our partnership with Miranda
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The car companies were some of the biggest winners of Super Bowl XLIX tonight. They had viewers in tears, laughing, and breathing heavy (that Lexus RC…). Here’s 10 ads we loved: 1.) Chevrolet – 4GLTE WiFi http://www.youtube.com/watch?v=hHS426cnNBA 2.) Nissan – With Dad http://www.youtube.com/watch?v=Bd1qCi5nSKw 3.) Toyota – My Bold Dad http://www.youtube.com/watch?v=Un6uP6cykgo 4.) Dodge – Wisdom http://www.youtube.com/watch?v=JKKlqMs19tU 5.) BMW – Newfangled Idea
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What’s the future of automobile marketing? Volvo has an idea… and it’s completely different than what’s out there now. As part of Volvo’s new car-selling strategy, the “Volvo Way to Market”, will focus on four areas: marketing tools, digital leadership, dealerships and service. “The car industry is one of the most conservative, least evolutionary marketing clusters in global business,” said Alain
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How big is the electric car market? It’s growing and BMW is betting that Super Bowl XLIX customers want to know more about what options they have when they’re looking for their next vehicle. BMW has announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1. After a 4-year hiatus,
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Are you a good enough driver to earn a discount from your insurance company? Allstate already offers Safe Driver Rewards and starting this summer, Progressive Insurance customers will be able to receive discounts when they sign up through OnStar for a detailed driving assessment. Available for newly connected vehicles, the 90-day evaluation period will, “reveal how the customer performed in important
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You know what to expect when you go into a dealership, right? There’s the pushy salesperson, the efficient but not personable repair shop worker, and the guy in the corner that is watching YouTube. Lincoln wants to change your view. This month the brand announced its plan to provide an enhanced shopping and service experience to complement its well appointed Black Label
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Toyota needs your help. They want to donate 10,000 car seats to Buckle Up for Life this December but they can’t do it without you. Buckle Up for Life, a collaboration between Toyota and Cincinnati Children’s Hospital Medical Center, is a national program that educates the entire family on critical passenger safety behaviors and provides free child car seats to
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How much can the F-150 really handle? Ford asked and the world answered with 15,000 submissions with suggestions on how to to prove that “Built Ford Tough” is more than just a tagline. Four lucky winners were chosen to use their criteria to demonstrate the toughness of the 2015 F-150 Lariat 3.5-liter EcoBoost® 4×4 in different regions of North America. The
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How many vehicle commercials have you seen lately? Up until this week, the 2014 run of commercials continued to promote the way their cars look, lifestyle choices, and facia. The Buick “Hmm” commercial, one of the most viewed this year, deals strictly with the new look of their line-up. With good reason, the automakers are inviting customers to “take a
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