Google, Lincoln Combine Technology to Enhance Consumer Experience
The free MyLincoln Mobile app is the first automotive brand to launch an available seamless integration with Now cards in the Google app, offering a new notification opportunity for Android smartphone users to remotely start their vehicle.
“Delivering unique experiences for the luxury client throughout ownership is fundamental to Lincoln,” said Matt VanDyke, Director, Global Lincoln. “By innovating with leading tech companies, we have an opportunity to personalize the ongoing interaction between the customer and the vehicle.”
When connected via the embedded modem available on the 2015 Lincoln MKC and MKZ and coming to the 2016 Lincoln MKX, the MyLincoln Mobile app gives owners the ability to start, lock, unlock and locate their vehicle, as well as schedule remote starts.
Remote starts can be programmed for specific times and days of the week. If the owner is a user of the Google Now service, the seamless integration with MyLincoln Mobile delivers a Now card (in the Google app) suggesting a remote start because the owner’s calendar indicates a need to depart.
If the remote start option is selected, the vehicle is then warmed up or cooled off during the remote start based on the in-vehicle temperature settings.
Both the MyLincoln Mobile connectivity and Google services are opt-in features. Notifications can be turned off, if desired.
Now cards in the Google app predictively aid users who access Google and are based on past and preferred searches as well as the user’s calendar, offering information on topics such as weather, traffic routes and sports scores.